Floating Minimalist Poetic

Marketing Center

The Floating Minimalist Poetic marketing center, designed by Xingbin Yang, is a unique and innovative space that breaks away from traditional commercial atmospheres. Inspired by the natural lake in the project, the design incorporates minimalist deconstruction to create a technological, quiet, and natural atmosphere. The result is a contemporary and poetic space that will continue to serve as an owner's club in the future, providing a sustainable space for neighborhood communications between communities.

Built near the lake, the marketing center stands on the shore like a sail, drawing spiritual connotations from the surrounding water. It embodies the rhythm and tolerance of the rippling lake water, with its progressive waves and wind-inspired shape. This design concept runs through the entire project, resulting in a Lake Art Museum that is both contemporary and poetic.

The Floating Minimalist Poetic marketing center is not just a sales reception center; it offers a cultural and artistic experience and encourages exploration of future life. Its contemporary, natural, and artistic poetic space sets it apart from other designs in its category.

The project, located in Nanchang, China, began in May 2021 and was completed in June 2021. The stunning visuals of the marketing center were captured by the talented photography team of Mconcept, led by Shiwei Yidong, in 2021.

This exceptional design has been recognized with the prestigious Iron A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2022. This award acknowledges the well-designed, practical, and innovative nature of the Floating Minimalist Poetic marketing center. It meets professional and industrial requirements, integrating industry best practices and competent technical characteristics. The design provides fulfillment and evokes positive feelings, contributing to a better world.